Yeva
Yulia

Creative producer, art director, Dubai

I create and direct brand solutions

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The same studio floor seen from above: moodboards, frames and a red telephone, fading into white

Your brand needs a visionary.
Not a vendor.

I see what your business can't see from inside, and what turns it around. Sometimes the fix is simple: rebranding, trainings with your team, photoshoots, new campaign approach or relevant event, a brand that finally brings more people to you. Sometimes it's harder, a blind spot nobody has named yet. Bring me the problem.

Solution types that I can help you with

content · campaign · branding · event · workshop · agency

01 · Content

02 · Campaign

03 · Branding

04 · Event

05 · Workshop

06 · Agency

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( 01 / 06 )

Content solution

I direct content from the idea to the final cut: the concept, the look, the set, the team. I can also build your in-house production, with the studio, the equipment and the right people, so every piece looks like one brand made it.

Yeva Yulia directing on set with the production team

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( 02 / 06 )

Campaign solution

I come up with the campaign idea and the visual approach, direct the shoot and make sure every piece belongs to one story. You get a campaign people remember, not just one they scroll past.

( 03 / 06 )

Branding solution

I look at your brand from the outside, find what is weak and make it strong: the identity, the guidelines, the website, the way it all shows up on social. Then I train your team to keep it that way.

( 04 / 06 )

Event solution

I'm coming up with the idea and the concept for your event, finding the vendors, and taking responsibility for the result. I make sure you get the best coverage of the event for the best price. You don't have to struggle with all of this work anymore.

( 05 / 06 )

Workshop solution

I train your team on what makes the difference: the look and feel of your brand, how to create content at that level and how to keep it there. I trained 17 markets in separate sessions over a year. I also trained the in-house photographers and videographers of hotel chains in set design, because objects look different through a camera than in real life.

Case study · Carrefour, Majid Al Futtaim

one brand.
17 markets. one look.

align · markets0/17

01The brief

I was invited to look at the branding and align everything visually.

markets, one look

02What I did

Directed the social media visuals to the detail. Took part in the new brand guidelines and tied them to the visual language of social. Invented in house production for the first time in the history of the company: got the studio and equipment, the right team, and saved millions of dirham.

agency spend, 2 years

03Trained, then measured

Trained all 17 markets across the region on the new branding, and on how to create social content aligned with the new quality level, style, look and feel.

engagement

04What changed

Video views and reach followed the same line: +330% video views, +58% reach.

video views · reach +58%

Carrefour UAE Instagram page before, with problems marked — before: the social page

Carrefour UAE Instagram page after — after, under my close supervision

Open to:

Concept ideationArt directionCreative lead rolesConsultancy

YevaYulia

Your brand needs a visionary. Not a vendor.

Solution types that I can help you with

one brand.17 markets. one look.

Bring me the problem.

Yeva
Yulia

Your brand needs a visionary.
Not a vendor.

one brand.
17 markets. one look.